In 2019, Science World launched a brand refresh to support their new mission, vision, and strategy that all aim to serve the community through the next generation. Science World's in-house Brand team won an Award of Distinction from the 2021 RGD In-House Design Awards for this brand refresh.
As part of Science World’s Brand team, my role on this project included selecting a new typeface to be used across all branded collateral, redesigning Science World’s stationery package and presentation decks, and working collaboratively with my colleagues to ensure a high level of technical quality, consistency, and sustainability across all design deliverables.
Greeting card & envelopes
Greeting card & envelopes
Greeting cards
Greeting cards
Detail of information on back side of greeting cards.
Detail of information on back side of greeting cards.
Business cards
Business cards
Presentation folder
Presentation folder
Science World's vision is that within a generation, Canada will be a country of thriving, sustainable communities rooted in science, innovation, and a deep connection to nature. In order to reflect this vision within the brand refresh, all print deliverables were printed on FSC Certified and 100% recycled paper, and printed through a Zero Carbon Neutral program.
Stationery package: Presentation folder, business card, letterhead, and envelope.
Stationery package: Presentation folder, business card, letterhead, and envelope.
Creative Director:
Jen Cook

Designers:
Kirsten Whitney
Madeline Koeberling
Nikko de Guzman
Jeff Porter