Inspired by a colleague’s participation in a NASA Social, Science World launched #VanScienceSocial, an annual field trip for social media influencers to connect their audiences with other scientific organizations around Vancouver.
My role on this project has included designing the visual identity, acting as the event photographer, and designing a range of playful and nerdy invitations for the attendees.
Identity design & illustration
#VanScienceSocial 2019 attendees.
A UBC Botanical Garden employee demonstrating the Fibonacci sequence found in pinecones, using a #VanScienceSocial Fibonacci viewfinder.
Prototype of the #VanScienceSocial Fibonacci viewfinder, outside TELUS World of Science.
Viewing a Fibonacci inspired succulent garden through the Fibonacci viewfinder.
A #VanScienceSocial attendee taking a photo of a snail with their Fibonacci viewfinder.
Close-up of the snail on the #VanScienceSocial Fibonacci viewfinder.
#VanScienceSocial 2019 took its attendees to UBC's Botanical Garden, the Museum of Vancouver, and Science World for a nature-inspired field trip. Science World's feature exhibition at the time, A Mirror Maze: Numbers in Nature, inspired the production of a Fibonacci viewfinder which was sent to attendees as part of their invitation. Attendees were encouraged to search for the golden ratio and Fibonacci sequence in their surroundings.
Image3D RetroViewer, mailed as an invitation piece.
RetroViewer invitation reel, 2D photography.
RetroViewer thank you reel, 3D photography.
RetroViewer thank you reel, including photos taken by social media attendees. 2D photography.
Invitation reel photo, taken at SFU.
Invitation reel photo, taken inside SFU's hyper/hypobaric chamber.
Invitation reel photo, taken at SFU's Trottier Observatory.
Thank you reel photo, taken at the #VanScienceSocial reception inside Science World's Made in Canada feature exhibition.
A custom-designed Image3D RetroViewer and 2D image reel was sent to attendees in advance of the 2017 field trip, to provide a sneak peek of the day's itinerary, which included visiting Simon Fraser University, and Science World's Made in Canada feature exhibition.
3D photos were taken the day of the event using a 3D camera on loan from Image3D. Two additional reels, using the 3D photos, and photos from the attendees' social media posts were sent as thank you gifts following the event.