The Fraser River Discovery Centre (FRDC) has a series of 25 informational panels along the Waterfront Esplanade, a 1.3km length of boardwalk near the New Westminster Quay. For this project, I collaborated with the FRDC and another designer to design a new series of panels to aid in furthering their mission of inspiring passionate stewards of the river.
Based on the FRDC's existing brand standards, an expanded colour palette was created to represent the organization's three pillars of sustainability (economic, environmental, and sociocultural aspects of the Fraser River).
Creative direction,
project management &
production design:
Madeline Koeberling
Illustration:
Nikko de Guzman
project management &
production design:
Madeline Koeberling
Illustration:
Nikko de Guzman