This exhibition, featuring light-based artwork from local and international artists, was designed entirely in-house by Science World's Exhibits and Graphics teams. My role on this project included designing and photographing the visual identity of the exhibition, and producing all marketing collateral to advertise the exhibition.
Visual identity
Visual identity
Long exposure photography process
Long exposure photography process
The process of creating the visual identity involved experimentation with long exposure photography and various light sources to produce different effects. Several options were presented to the exhibition team, and once a direction was chosen, the identity was refined to its final iteration.
Exterior banner
Exterior banner
Feature Gallery entrance
Feature Gallery entrance
SkyTrain wrap
SkyTrain wrap
Large-format graphics were installed both inside and outside the building. SkyTrain wraps were designed to ensure that the exhibition branding could be viewed both from the SkyTrain platform, and from distances further away.
I worked directly with the printing suppliers to ensure that the artwork would print at the best quality possible, with vibrant and saturated colours.